MARKETING EFFORTS

WEBSITE DEVELOPMENT

Domain to be registered with special features such as:
Service and product offerings.
Schedule of upcoming events.
Bookings calendar.
Registration page with payment portal.
Free resources with tutorials and video analysis.
Our professional website will be user-friendly and optimized with SEO to increase visibility.
Google optimization:
Setup Business profile to improve local search visibility and encourage satisfied participants to leave positive reviews.

SPECIAL PROMOTIONS

Summer Camps during summer break (2024) and Spring Break (2025).
3 - 5 day Camps with Special Coach guests from South Africa (Labeeb Levy - 2024)

SOCIAL MEDIA

We will leverage platforms such as Instagram, Facebook (TikTok and Twitter – tbc)
Focus on sharing engaging content, including training tips, testimonials/success stories, and info on upcoming camps and competitions.
Utilize paid advertising to target specific demographics in your area.
A more comprehensive social media content strategy needs to be developed.

EMAIL MARKETING

We will start by building an email list through existing camp participants, social media followers and registrants through promotions (B2C), while building a mail list of professionals from targeting multiple schools and clubs via LinkedIn (B2B).
The content in these targeted marketing emails will include upcoming events, information on incoming South African rugby players and coaching personnel, as well as testimonials and success stories.
We will include surveys post events to constantly try and improve the quality of our clinics.

CONTENT MARKETING

We will include a blog on the website to share valuable rugby-related content as well as video content showcasing training techniques, success stories, and testimonials.

PARTNERSHIPS & SPONSORSHIPS

It is imperative to the success of the business that we partner with all our customers to help grow the sport of rugby in the USA.
We will partner with local schools, parent teacher committees, sports clubs and colleges to expand our reach.
We will work with potential sponsors, namely, sports-related brands or companies interested in supporting and growing the sport of rugby. Some of these sponsors may: (1) be an existing sponsor to the club/school/college with whom we are engaged; or (2) a sports or apparel brand looking to grow their footprint in the ground-roots level rugby fraternity. Bok Rugby Lab aims to create these opportunities.

PROGRESS CHECK LIST

*Please note that each player is unique, and skill levels are not solely determined by the number of years involved in the sport. Instead, it is influenced by the time invested in playing the game and nurturing individual skills.*

This demographic framework ensures inclusivity across age groups, experience levels, and genders, with a primary focus on the Southeast territory, particularly Georgia, and secondary coverage in surrounding states.

The explanations and information provided herein are only general explanations, information and samples. You should not rely on this article as legal advice or as recommendations regarding what you should actually do. We recommend that you seek legal advice to help you understand and to assist you in the creation of your privacy policy.